What can run on UbiqueAds

All ads are reviewed before going live on any vehicle headrest or surface. Campaigns that fall in restricted categories require additional documentation.

Permitted ad categories

✓
Consumer goods & FMCG
Food, beverages, household products, personal care
✓
Retail & e-commerce
Stores, marketplaces, fashion, electronics
✓
Financial services
Banks, SACCOs, mobile money, insurance — must be licensed
✓
Telecom & technology
Mobile, internet, SaaS, apps, devices
✓
Healthcare & wellness
Hospitals, clinics, OTC products — no prescription drug claims
✓
Education & training
Schools, online courses, certifications, vocational
✓
Real estate
Property listings, agencies, developments
✓
Entertainment & media
Films, streaming, events, music, gaming
✓
NGOs & public awareness
Health campaigns, civic messages, social causes
✓
Government & public sector
Approved campaigns from public agencies

Not permitted

✕
Adult content
Sexual or suggestive material of any kind
✕
Weapons & firearms
Sales, promotion, or glorification of weapons
✕
Counterfeit / unverified products
Fake goods, unlicensed medicines, supplements with unproven claims
✕
Illegal or fraudulent services
Pyramid schemes, unlicensed lending, scam offers
✕
Hate speech & discrimination
Content targeting ethnicity, religion, gender, or disability
✕
Graphic or violent imagery
Disturbing visuals, shock advertising

Alcohol, gambling, and licensed pharmaceuticals may be considered on a case-by-case basis with valid regulatory licenses and additional approval from UbiqueAds compliance. All creatives must meet local advertising standards and Kenya's Advertising Standards Committee (ASC) guidelines.

Brands & Advertisers

Ad buyer flow

Launch your first campaign

Brands, agencies, and businesses follow this flow to book ad space on UbiqueAds vehicle surfaces and reach passengers at close range.

Account registration

Create an advertiser account on the UbiqueAds platform. Takes under 5 minutes.

Company / brand nameIndustry / categoryContact person nameBusiness email & phoneAgency name (if applicable)KRA PIN / VAT number

Campaign brief & targeting

Buyer defines campaign objectives, audience, geography, and duration. UbiqueAds provides a reach estimate based on fleet data.

Campaign objectiveTarget cities / routesCampaign durationAd surface typeVehicle type preferenceNumber of units

Surface options: front headrest, rear headrest, or both sides. Pricing is per unit per month. Volume discounts apply for 50+ units.

Proposal & quote

UbiqueAds generates a tailored proposal with reach projections, unit availability, and total campaign cost. Buyer reviews and approves.

Custom campaigns with specific route targeting may take 48hrs to scope.

Creative submission & review

Buyer uploads print-ready artwork. UbiqueAds reviews against the ad policy and provides feedback within 2 business days.

Print-ready PDF or AI fileCorrect dimensions per surfaceBrand guidelines docCopy in approved language

Creatives that don't meet ad policy are returned for revision. Up to 2 revision rounds are included.

Contract & payment

Buyer signs the advertising agreement and makes payment. Campaigns above a set threshold require a 50% deposit to begin production.

M-Pesa PaybillBank transferInvoice (30-day credit for verified accounts)

Printing & installation

UbiqueAds handles printing and installs approved creatives across booked units. Buyer receives confirmation photos per vehicle batch.

Standard installation lead time: 5–7 business days after payment clearance.

Campaign live & reporting

Campaign goes live. Buyer accesses the advertiser dashboard for fleet coverage reports, unit-level photos, and end-of-campaign impact summary.

Active unit countRoute coverage mapEstimated daily impressionsCampaign duration tracker